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AdWords Profit Calculator

Try our Google AdWords profit calculator. You can use this calculator to determine if your current AdWords campaign will profitable. To make your campaign more profitable, you should consider lowering your cost per conversion (in step 2) and/or lower the number of customers required to convert each customer (step 3).
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Enter your average lifetime PROFIT per new customer here. You should ideally include variables such as: extra income from customer referrals, up-sales & cross-sales etc.

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Include any expenses that are incurred per customer (not already included in your 'Lifetime Profit Value' above)

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Enter how many leads it takes to acquire a new customer.

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If desired, you may choose advanced settings, to get a slightly more accurate reading.

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Please enter the amount you are prepared to pay per click. If in doubt, leave at default (£1)

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An average campaign requires about 2hrs of management per month. If we divide this by a modest estimate of 200 clicks per month this works out to be just 35p per lead.

Cost & Profit

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This field is your cost per lead multiplied by how many leads it takes to acquire a new customer. This field will be calculated automatically.

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This is your AdWords profit. The profit you get from every new customer you acquire from AdWords. This field will be calculated automatically.